Posts Tagged ‘tourism’
 

 
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International News

Fergie retirement "will hit United brand value"

Posted May 9, 2013 by SportBusiness.com

English Premier League champions Manchester United’s brand value will take a hit following Sir Alex Ferguson’s retirement as manager, according to one sponsorship consultant. Ben Bradley, consultancy account director at Generate Sponsorship said: “Firstly, [I] …

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International News

PepsiCo offers backing to Asian development programme

Posted April 10, 2013 by SportBusiness.com

The Asian Football Development Project (AFDP) has entered into a one-year strategic partnership with …

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International News

Flamengo drives away with Peugeot deal

Posted January 18, 2013 by SportBusiness.com

Brazilian giant Flamengo has ended its search for a main shirt sponsor by agreeing a three-year deal with Peugeot. The Rio de Janeiro club spent the entire 2012 season without a major partner but confirmed the news in a brief statement on …

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International News

Manchester City bets on Paddy Power

Posted February 17, 2012 by SportBusiness.com

Barclays Premier League leader Manchester City has signed up Paddy Power as its official UK betting partner. The deal will run through to the end of the 2012-13 season and will see the two parties collaborate across a wide range of commercial activities. Paddy Power …

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International News

Al Jazeera to launch sports news channel

Posted October 28, 2011 by Sports Business Insider

Pan-Arab satellite broadcaster Al Jazeera has announced it will launch a new sports channel in the Middle East next month. According to a statement from Al Jazeera, the channel will broadcast news bulletins every hour and 20 sports news programmes covering major international tournaments and events such as Europe’s top football leagues on Egyptian satellite Nilesat. The statement added that two programmes would be dedicated to covering major sports events in the Middle East and North Africa

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