Reigning AFL premiers Western Bulldogs and Mission Foods have signed a three-year, “multi-million” dollar extension to their partnership which will see the tortilla and flatbread producer remain as the club’s major partner until the end of 2020.
The renewal should keep the club in profit for a fourth year in a row after the club recorded an operating profit of over $3.6 million dollars last financial year.
The record deal will take the partnership to 12 years.
Western Bulldogs President Peter Gordon commented on the deal: “Mission Foods joined our family back in 2009, when they launched their brand into the Australian market, and in the time since we’ve gone on an exciting and ultimately rewarding journey together.
“We are grateful for the loyalty that Mission have shown us.
“This new agreement, which extends our partnership until the end of the 2020 season, breaks new ground for the club and provides us with an opportunity to build into an organisation we would not have thought possible only a few years ago.”
Mission has become the first major partner in the club’s history to stay as a sponsor for over a decade.