The Western Australia Labor party has put the sale of naming rights for the city’s 60,000 capacity Perth Stadium and Perth Arena on their agenda if elected to govern after this Saturday’s state election.
WA’s Shadow Treasurer Ben Wyatt said the sale of naming rights for both venues could add $10.5 million to the state’s budget over four years in an effort to add additional revenue to a budget that is in deficit.
“After years of reckless spending, it’s crucial that we take advantage of all options available to help get our budget back on track,” Wyatt is quoted in WAtoday.
“I don’t envision the Perth Arena or Perth Stadium being removed, we simply add the commercialised name to it,” he added.
WA’s Tourism Council chief Evan Hall was conditionally supportive of the move.
“It would have to be not an multinational company, but an Australian brand,” Hall said. “As long as it still has Perth in the name. The Qantas Perth stadium, for example, would work reasonably well.”