April 3, 2013

Wanderers and Del Piero help drive A-League attendance and viewing figures to record highs

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Buoyed by a popular new team in Western Sydney  that went all the way to a premiership victory and perhaps the greatest player in its eight year history,  the A-League has posted an all-time regular season attendance record of  1,666,942.

The aggregate crowd figure for the just completed season – before a five game finals series – was about 250,000 more than the previous record set last year.

The success of the Western Sydney Wanderers at the 20,000 capacity Parramatta Stadium was significant but not alone in driving the figure higher. Sydney FC’s Italian star Alessandro Del Piero proved a drawcard both home and away.

FFA CEO David Gallop said the 18 percent jump in attendances was a significant indicator that the A-League is moving towards a sustainable future.

This season more Australians have watched the Hyundai A-League live in our venues than ever before,” said Gallop in a statement.

What they’ve experienced is the best standard of football our competition has ever seen and the best live atmosphere in Australian sport.

“The growth is the end product of hard work and investment by 10 clubs. I thank the fans all over Australia for making this an unforgettable season.”

The average crowd of 12,348 is the all-time record since the Hyundai A-League expanded from its inaugural eight-club format.

Gallop said the jump in crowds was matched by an 18 percent rise in TV audiences on Fox Sports to almost 80,000 per game, an all-time record, with the cumulative TV audience passing 10 million for the first time.

Growth in social media has also seen notable increases including an aggregate increase across Hyundai A-League assets on Facebook and Twitter of a 105 percent.

“The A-League is not just on the move, it’s expanding massively in the mainstream of Australian society and capturing thousands of new fans live, on TV and in the digital space,” said Gallop.

Importantly, we are riding a demographic wave. We are a young, exciting and international sport. “


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