July 27, 2015

Victorian government tie up three year International Champions Cup deal

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The Victorian Government has announced that Melbourne will retain hosting rights for the International Champions Cup football tournament until 2018.

Victorian Sports Minister John Eren hailed the 2015 edition as a success, with a reported $150 million spent in securing the rights to the Australian leg of the ICC for the next three years.

Last Friday night, Real Madrid took out the 2015 trophy with a 4-1 win over Manchester City in front of a crowd of 99,832 at the MCG.

Serie A heavyweights Roma were also part of the inaugural ICC Australia which attracted over 220,000 fans at the MCG for the three games between Real Madrid, Roma and Manchester City.

“We’re strengthening our major events calendar to keep our state strong. The cup will be great for fans and great for businesses. Securing it will help grow tourism, jobs and showcase our state to the world,” added Eren.

Source: FFA

One Comment

  1. Fine-Print

    “a reported $150 million spent in securing the rights”

    Wow, this is so wrong. The economic impact of the tournament was estimated to be at $50m, so $150m over three years. The government’s whole tourism and events budget annually is about $163 million, so how the hell would they spend almost a third of that on three days of football? Yikes.

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