January 31, 2017

Twitter to partner with Sky Sports to globally deliver transfer deadline day coverage

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Twitter has partnered with Sky Sports in the United Kingdom to deliver three hours of non-exclusive coverage and analysis of the transfer deadline day which sees football clubs across the UK and Europe scramble to get deals over the line before the transfer window closes.

The live global broadcast on Twitter will utilise the Sky Sports News HQ feed, adding to the broadcaster’s suite of live coverage which already covers and the Sky Sports app.

In a statement, Sky Sports News Executive Editor, Andy Cairns, said: “Deadline Day is a huge date in the diary for everyone who loves football, it provokes countless conversations and Sky Sports News can be relied on to deliver the news as it breaks through to the final seconds. Every window we strive to find new ways for fans to follow our coverage and deliver the stories in a way that suits their busy lives.”

Twitter COO, Anthony Noto, added: “We are thrilled to collaborate with Sky Sports to give fans everywhere another way to watch and discuss the day’s top rumours and deals as they unfold live, all on Twitter.”

Twitter’s recent sporting content partnerships have included deals for the PGA Tour, the recently completed Australian Open, the Melbourne Cup and the 2016 Rio Olympics.


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