News

January 31, 2017

Twitter to partner with Sky Sports to globally deliver transfer deadline day coverage

Email    Print Friendly and PDF

Twitter has partnered with Sky Sports in the United Kingdom to deliver three hours of non-exclusive coverage and analysis of the transfer deadline day which sees football clubs across the UK and Europe scramble to get deals over the line before the transfer window closes.

The live global broadcast on Twitter will utilise the Sky Sports News HQ feed, adding to the broadcaster’s suite of live coverage which already covers skysports.com and the Sky Sports app.

In a statement, Sky Sports News Executive Editor, Andy Cairns, said: “Deadline Day is a huge date in the diary for everyone who loves football, it provokes countless conversations and Sky Sports News can be relied on to deliver the news as it breaks through to the final seconds. Every window we strive to find new ways for fans to follow our coverage and deliver the stories in a way that suits their busy lives.”

Twitter COO, Anthony Noto, added: “We are thrilled to collaborate with Sky Sports to give fans everywhere another way to watch and discuss the day’s top rumours and deals as they unfold live, all on Twitter.”

Twitter’s recent sporting content partnerships have included deals for the PGA Tour, the recently completed Australian Open, the Melbourne Cup and the 2016 Rio Olympics.


0 Comments


Be the first to comment!


You must be logged in to post a comment.

Scroll to the top of the page to login using your Facebook or Twitter account.
Alternatively, Login or Register here.



a-league-2016-17-summer-campaign
FFA confirms six year A-League broadcast deal with Fox Sports By Sports Business Insider at December 20, 2016
Apparel company BLK reportedly in receivership By Sports Business Insider at November 16, 2016
NAB take the naming rights to AFL Women’s League By Sports Business Insider at October 11, 2016
Rising Pune Supergiants Logo
Part 3: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 16, 2017
Part 2: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 2, 2017
Nick Tsaousidis – An Aussie in India! By Sports Business Insider at February 24, 2017
AFC Logo (2012_3x2)
Reigning AFC Champions League winners banned from the 2017 tournament By Sports Business Insider at January 19, 2017
San Diego Chargers expected to relocate back to LA By Sports Business Insider at January 12, 2017
NHL looks to increase presence in China By Sports Business Insider at January 10, 2017