The AFL’s inaugural Chinese fixture due to be played in Shanghai in May will be backed by government agency Tourism Australia.
AFL football operations manager Mark Evans and Trade Minister Steven Ciobo were in Shanghai to announce that Tourism Australia will be the official partner for the round 8 AFL Premiership season match between Port Adelaide and Gold Coast Suns.
Tourism Australia branding will be visible on the back of both club’s playing guernseys, on the playing surface and in-stadia signage within Jiangwan Stadium.
The match between Port Adelaide and the Suns was confirmed last October with Port Adelaide committing to taking a match to China for three years.
Gold Coast Suns chief, Andrew Travis, commented: “We are thrilled to welcome Tourism Australia as the official tourism partner of the historic match between the Suns and Port Adelaide in Shanghai.
“China is the number one international tourism market for the city of the Gold Coast, and increasingly both China and the Gold Coast enjoy a strong tourism and business relationship.”
Port Adelaide chief executive Keith Thomas, also in Shanghai for the announcement, said: “It’s particularly significant for us as a South Australian club; our state was recently ranked in Lonely Planet’s top five destinations for 2017 and Adelaide has been a destination for international tourism in recent years.”