February 9, 2017

The Eels to start NRL season without a major sponsor

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Parramatta are set to start the 2017 NRL season with a charity on the front of their playing jerseys as the club seeks to move on from a horror 2016 when the club’s image took a battering in the wake of the club’s salary cap rooting.

The club’s chief executive Bernie Gurr told News Corp the club had begun discussions with a charity as they have not secured a major sponsor a month out from the beginning of the NRL season.

The Eels had lost major sponsor Dyldam late last year as well as Infinity Group as sponsors tried to distance themselves from the club.

Making comparisons to when fellow NRL club Canterbury did it in a restoration job of their image, Gurr told News Corp, “I think when Canterbury did it they demonstrated being good corporate citizens.”

“They helped out a great charity in Camp Quality. It also lets people know you don’t have a corporate sponsor. Let’s face it, part of the mandate of rugby league clubs is not only to be good footy teams, but rugby league is a big part of the community and we have to give back.”

Source: The Australian


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