The Sydney Roosters have renewed their major partnership with poultry brand Steggles for a further four seasons.
Steggles first sponsored the club in 2010 and as part of the agreement their branding will remain visible on the front of the club’s playing jerseys and training shirts.
At the conclusion of the deal in 2021, the club’s association with Steggles will stretch to 12 seasons making Steggles the second-longest serving major partner in the club’s history.
“Both Steggles and the Roosters share a proud Australian history built on similar passions, and it’s very pleasing to know that this tradition will continue in the coming years,” said Sydney Roosters chairman Nick Politis.
Steggles managing director, Simon Camilleri, added: “We are proud to support a club that shares our passion and strives to be the best – on the field and in its support for the local community. It’s exciting times ahead and we look forward to a great 2017 season and beyond.”
Earlier this week, the Roosters announced that chief executive John Lee will depart the club at the end of March.