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January 6, 2017

PXG adds to their golfer stable with Lydia Ko deal

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New Zealand’s LPGA tour professional Lydia Ko has signed a five-year equipment deal with Parsons Xtreme Golf (PXG).

The women’s world number one will use PXG clubs with immediate effect. She will carry the brand logo on her tournament apparel and, in addition, lend her image to the company’s advertising campaigns.

At the end of the 2016 season, Ko left previous club supplier Callaway, who she signed with prior to turning pro in 2014.

“This year PXG is looking at golf and the tour from a global perspective,” said Bob Parsons, founder of PXG. “In 2016 we saw remarkable growth in international sales, but we recognise that we have only scratched the surface. Tour validation is important, and the ladies’ tour is wildly popular in many countries.”

PXG has also signed recent endorsement deals with fellow LPGA Tour golfers Ryann O’Toole, Christina Kim and Brittany Lang.

Source: SportsPro


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