Following live streaming deals with Facebook and Twitter in 2016, the PGA Tour has now entered an exclusive partnership with Twitter under which the social media platform will distribute more than 70 hours of live coverage from 31 tournaments for the remainder of the 2016-17 season.
The coverage begins with the CareerBuilder Challenge in La Quinta, California on January 19 and conclude at the season-ending Tour Championship.
The stream will be provided by PGA Tour Live, the association’s over-the-top (OTT) subscription service. Between 60 and 90 minutes of the stream will be available on Thursday and Friday mornings with coverage including pre-round analysis, interviews, driving range coverage, and live competition from the first two holes of each PGA Tour event.
The live streams will be available globally to both the logged-in and logged-out audience on Twitter.
In 2016, the PGA Tour streamed live coverage of the opening rounds of The Barclays and Deutsche Bank Championships on Twitter and Facebook Live.
“Twitter and the PGA Tour have been working together on Twitter Amplify for many years now, and the program has been a tremendous success for both companies,” Rick Anderson, chief media officer of the PGA Tour, said.
“Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATour and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering.”
Twitter’s chief operating officer, Anthony Noto, added in a statement: “The PGA Tour continues to transform the experience for fans on Twitter, a place where golf conversation is happening live in real time every day. Our collaboration with the PGA TOUR will provide fans all over the world access to watch live streaming PGA Tour events on Twitter while following the conversation all on one screen.”
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