News

April 26, 2017

NRL to give access to in-house data for their inaugural DataJam

Email    Print Friendly and PDF

The NRL will allow external Australian data analysts access to the league’s statistics for the first time as part its inaugural NRL DataJam on May 5.

Statisticians from companies including Facebook, KPMG, Commonwealth Bank of Australia, Qantas and Accenture will gather at Facebook HQ in Sydney to pore through and find correlations and predictive models for the NRL’s data, looking to identify new trends and ways to visualise game play, participation levels, entertainment value and more.

The NRL’s first ever DataJam follows on from the New South Wales Rugby League hosting an Origin DataJam last May, with the league also partnering technology and data recruitment company Precision Sourcing.

The NRL’s Head of Football, Brian Canavan, commented about the league opening up access to its data.

“We’ve never allowed this level of access to our data from people outside of rugby league before,” Canavan said.

“But sometimes trying something different with a fresh set of eyes and differing mindsets can open doors to thoughts and opportunities we may never have noticed before, and that’s exciting.”

Precision Sourcing Team Manager of Data Analytics, Joel Stein, added: “By providing the NRL with access to some of the smartest data minds in Australia, our hope is that the outcomes presented can ultimately benefit all involved in the game, now and into the future.”

Steve Lockwood, Facebook’s Head of Marketing Science – Australia & New Zealand also added: “It’s a great opportunity to bring the highly talented analytics community in Australia closer together to hopefully create some powerful insights for our partners at the NRL.

“Ultimately we want to help grow the success of NRL as a business and build on the experience for the teams and their fans.”


0 Comments


Be the first to comment!


You must be logged in to post a comment.

Scroll to the top of the page to login using your Facebook or Twitter account.
Alternatively, Login or Register here.



a-league-2016-17-summer-campaign
FFA confirms six year A-League broadcast deal with Fox Sports By Sports Business Insider at December 20, 2016
Apparel company BLK reportedly in receivership By Sports Business Insider at November 16, 2016
NAB take the naming rights to AFL Women’s League By Sports Business Insider at October 11, 2016
Australian Rugby Union’s wicked problem By Sports Business Insider at April 19, 2017
Jaro continues to go from strength to strength in 2017 By Sports Business Insider at April 11, 2017
Rising Pune Supergiants Logo
Part 3: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 16, 2017
Part 2: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 2, 2017
Nick Tsaousidis – An Aussie in India! By Sports Business Insider at February 24, 2017
AFC Logo (2012_3x2)
Reigning AFC Champions League winners banned from the 2017 tournament By Sports Business Insider at January 19, 2017
San Diego Chargers expected to relocate back to LA By Sports Business Insider at January 12, 2017
NHL looks to increase presence in China By Sports Business Insider at January 10, 2017