North Melbourne has signed energy retailer Powershop as their official membership partner for the next three years.
Powershop will use the partnership to connect with North Melbourne’s fanbase and offer deals to club and non-club members.
Powershop CEO, Ed McManus, said on the deal: “We like the way North Melbourne operates, on and off the field. The club’s principles are strong, which is evident in their stance on accepting no gaming revenue. We prefer to partner with organisations like North that don’t rely on gambling or pokies. North has shown it can be done and they’ve made a profound statement in that sense.”
The partnership was also endorsed by federal parliamentarian, Independent Senator, Nick Xenophon.
“This is great news for a community-oriented club that has made a gutsy decision not to rely on the pokies,” Mr Xenophon said.
“I’ve been to the club’s headquarters and what they have done in terms of community engagement, providing mentoring for young people and great study facilities and tutoring is amazing. You can really feel the community spirit and the way it transforms lives.”