Global sport can look ahead to growth and more fan engagement during the next five years, while its greatest challenge will be in making sport more appealing to young people, according to a new survey conducted by Repucom of delegates at the SportAccord Convention 2014 which took place from April 6-11 in Belek/Antalya, Turkey.
The survey gave an insight into the minds of the leaders of sport as Repucom polled more than 1500 participants of the 12th annual world sports summit about their views on the future. The results of the Repucom survey are based on a representative sample of delegates from international federations predominating, along with cities and event organisers also strongly represented in the replies. The survey was created in line with the “Sport’s New Frontier” theme of the SportAccord Convention 2014 conference.
In the Convention, attendees’ point of view on disability sports (cited by 72% of respondents), women’s football (58%) and snowboarding (58%) were the genres mentioned most often as increasing in relevance during the next five years. Over 90% of those taking part in the survey said that the internet and mobile media would become stronger, while 86% of respondents agreed that the significance of women in sports would grow around the world.
Of the key challenges ahead, making sport more relevant to young people was cited by 94% of survey participants, while 91% said the main way to get young people to watch more sports is through more use of social, digital and mobile media by broadcasters.
For further information, download the report of the SportAccord Convention 2014 survey here: Repucom SportAccord Survey.