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February 16, 2016

NBL, Melbourne Victory, Melbourne Storm and more: Deals in Brief

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A run through some of the brief deals in sportsbiz.

Basketball: The NBL has named vitamin brand Swisse as their naming rights sponsor of its finals series.

The series, which begins on Thursday, will be titled the Swisse NBL Finals Series.

Football: Hot on the heels of their sponsorship of AFL club Melbourne, Chinese investment firm Greenwood Capital has entered into a partnership with A-League club Melbourne Victory.

Greenwood Capital’s logo will appear on the front of the Victory’s playing strips during its 2016 Asian Champions League campaign.

Rugby League: Melbourne Storm signed on four Queensland based businesses as jersey sponsors for their NYC team.

Butler McDermott Lawyers will be seen on the front of the jerseys while the back of the jersey will feature construction company Vantage Homes.

Sunshine Coast Council branding will be visible on the lower back of the home jersey while the away jersey will include the logo for Sunshine Coast Airport.

Olympic Sports: Real estate company Barfoot & Thompson has been named an official partner of the New Zealand Olympic Committee.

The New Zealand-based company will lend its support to the country’s athletes for this summer’s Olympics in Rio de Janeiro, Brazil.

Golf: The International Sports Promotion Society (ISPS), has been retained as the title sponsor for the ISPS Handa Perth International for the fourth consecutive year. The tournament will be played at Lake Karrinyup Country Club, Perth from 25-28 February, 2016.


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