One of the most respected digital sports content experts in the world, Adam Deutsch will share the secret to creating great international sports content in his keynote presentation at Mumbrella’s Sports Marketing Summit on July 28.
Deutsch, the US-based senior director of global digital strategy and sales for ESPN will talk about how they adapted their content offering to international markets.
He is among a host of top execs from the sporting codes, broadcasters and brands converging on Royal Randwick in Sydney to look at what the future holds for one of Australia’s most exciting industries.
You can hear from the likes of Tim Worner, CEO of Olympic broadcaster Seven West Media; Australian Paralympic Committee CEO Lynne Anderson; Optus’ head of sport Paul Rybicki, Michael Brown, the chief commercial officer for the NRL; Australian netballer Sharni Layton and top execs from the FFA, ARU, Big Bash League, Samsung, Holden and Nine Network.
Sessions include an exclusive inside view on the Big Bash League from boss Anthony Everard, one of the world’s top sports creatives Grant Baxter on how brands can get out of the 1970s marketing mindset, and a host of top players including Sportsbet and the advertising regulator on the future of sports betting advertising.
It is the only conference to let you hear directly from sportspeople with Australian cricketer Ed Cowan and Paralympic gold medalist Carol Cooke joining Layton in an exclusive Ask an Athlete session.
Plus hear from experts on how you can connect better with fans in stadium, build your fan base to multicultural communities, use data more effectively, and crash the Olympics and not get sued, plus much more besides.
Take a look at all sessions and 50+ speakers online now.
Grab your tickets here for only $590 + GST using your exclusive Sports Business Insider code – SPORTSINSIDER