On the eve of the inaugural Suncorp Super Netball season, Canadian apparel brand Lululemon has signed its first Australian elite sports team deal by signing an official partnership with the Melbourne Vixens for 2017.
Lululemon will provide all training and travel apparel for the team.
Netball Victoria chief, Rosie King, said: “Lululemon is a great fit for our organisation, and the team is excited to be partnering with a brand that produces high-quality products that will assist them to train and prepare for matches.”
Lululemon’s Director – Brand and Community, Ben Jackson, added: “We will support the Vixens by providing great technical product for all their sweaty pursuits, allowing them to train and play to the best of their abilities.
“We will also provide additional support and tools, such as yoga, mindfulness in sport and leadership development, to further strengthen these athletes both on and off the court.”
The Vixens began their season against Collingwood Magpies last Saturday.