January 23, 2017

In Brief: Telstra signs multi-million dollar WTA deal and much more

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Some fresh news, as well as just an update of the weekend deals but this is the brief rundown for Monday.

Tennis: The AFR has reported that Telstra has signed a multimillion-dollar agreement to deliver live women’s tennis tour video and audio content around the world for the next six years.

Telstra’s deal with digital sports media company Perform Group means the telco will transmit live Women’s Tennis Association (WTA) Tour tournament video and audio content to Perform’s London production facilities.

Perform are in the midst of a 10-year $525 million partnership with the WTA to create WTA media, the tennis tour’s media arm.

Telstra’s deal with Perform will span 47 WTA events in 2017, including the Brisbane International, St. Petersburg Ladies Trophy, Miami Open and WTA Finals in Singapore, rising above 50 tournaments by 2020.

Read more at the Australian Financial Review.

Football: A-League club Perth Glory has secured Western Australian building company Nicheliving as its new sleeve partner, completing its apparel assets for the current A-League season.

Nicheliving branding will be visible on the team’s playing and training apparel, as well as featuring in-stadium and the club’s media and digital assets.

Cycling: Initial talks have been opened by South Australian Sports Minister Leon Bignell to bring the 2020 world road cycling championships to Adelaide.

Geelong hosted the 2010 edition of the race in 2010.

Source: SBS

Horse racing: Seven Network-owned has acquired the exclusive local broadcast rights to the inaugural running of the Pegasus World Cup Invitational at Gulfstream Park.

The free-to-air channel will carry a 90-minute show produced by American host network NBC Sports on 29th January. The Pegasus World Cup is the world’s richest thoroughbred horse race: the invitational contest has a race purse of US$12 million and the winning owner will claim a world record US$7million.

Source: SportsPro


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