March 10, 2017

In Brief: RLWC2017 rights, Cox Plate, Super Rugby and much more

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Closing out the working week with a host of deals.

Rugby League: New Zealand pay-television broadcaster Sky Sport has taken the rights to comprehensively cover the 2017 Rugby League World Cup which is co-hosted by Australia, New Zealand and Papua New Guinea from October 27 to December 2.

Sky Sport will broadcast live coverage of all 28 RLWC2017 matches and will also deliver additional TV and mobile content to Sky customers.

As part of the deal Sky Sport is the host broadcaster for international television of all matches played in New Zealand.

In July 2016, the Seven Network won the rights to broadcast the tournament in Australia.

Horse racing: Wagering company Ladbrokes has become the new naming rights sponsor of the Cox Plate, taking over from rival firm William Hill.

The eight-year deal begins from August 1 with Ladbrokes to have naming rights to the Cox Plate Carnival, the Group One Cox Plate and Group One Manikato Stakes.

“This partnership with Ladbrokes is the largest commercial deal that the Moonee Valley Racing Club has entered into,” MVRC chairman Don Casboult said.

Source: WWOS

Rugby Union: ACT Brumbies have announced a partnership with the University of Canberra for the first time in three years.

The two had not collaborated since legal trouble emerged between former Brumbies chief executive and Stephen Parker, the former vice chancellor of the University of Canberra.

The new one-year deal will see the university’s branding move to the back of the Brumbies’ matchday jerseys for the 2017 Super Rugby season.

Source: SportsPro

Australian Rules: Pepsi brand Gatorade has signed a renewal to remain the official sports drink of the AFL.

More Australian Rules: The stadium GWS Giants play whilst in Canberra, Manuka Oval, will become known as UNSW Canberra Oval for the next three years. UNSW Canberra will have naming rights to Manuka Oval for the duration of the AFL season and the code’s pre-season JLT Community Series and the AFLW season.

The naming rights deal capitalises on an already existing relationship between the Giants and UNSW Canberra stretching back to 2014.

Basketball: The WNBL’s three-match grand final series between the Sydney University Flames and Dandenong Rangers will be streamed live on Facebook as part of a partnership with Sportscast Australia. The matches take place on March 17-19.


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