The news in brief features four of the major football codes.
Football: Optus have reportedly recorded their best sales figures in six years, adding 201,000 new post-paid handset customers between July and December 2016.
Correlations with that result has been drawn to the telco’s $63 million per year acquisition of the English Premier League broadcast rights in late 2015, with Optus beginning broadcasts to customers in August 2016.
Source: The World Game
Australian Rules: Apparel firm XBlades has continued to build out their AFL portfolio by signing an official apparel partnership with AFL NSW/ACT and a one-year naming rights deal with AFL Sydney (Seniors).
XBlades will supply apparel to all AFL Sydney senior and junior umpires and have signed a license agreement to be an approved supplier of on-field apparel to AFL NSW/ACT leagues and clubs.
In recent weeks, XBlades has signed partnerships with AFL clubs St Kilda, Gold Coast Suns and GWS Giants.
Rugby Union: Canberra will host their first international rugby Test for the first time in seven years when the Wallabies take on Argentina at GIO Stadium on September 16.
The last international rugby match played in Canberra was a Test between Australia and Fiji in 2010.
Rugby League: North Queensland Cowboys have become the first NRL club to partner with Tatts wagering brand Ubet.
The Cowboys have signed with the wagering firm as a major partner on a “multi-year deal.”
More Rugby League: Rugby League World Cup 2017 organisers have signed Papua New Guinean brewer SP Brewery as a platinum partner of the tournament which is being co-hosted by Australia, New Zealand and Papua New Guinea.
SP Brewery branding will be visible inside Port Moresby’s National Football Stadium during the nation’s three matches at the tournament. SP Brewery will also produce a commemorative RLWC2017 “SP Lager” can, which will be available across Papua New Guinea ahead of the tournament.