In brief, deals and news for your Wednesday.
Football: Melbourne City has announced a multi-year partnership with Nexen Tyre, which will see the Korean company’s logo appear on the club’s training kit leading into the 2017 finals series, and on the men’s team’s away kit sleeves from the start of the 2017-18 season. The partnership extends to Melbourne City’s women’s team.
Nexen Tyre with match day benefits including signage at the team’s home ground at CB Smith Reserve and at AAMI Park, alongside player appearances and ticketing opportunities.
Melbourne City are the second club in the City Football Group to partner with Nexen, after sister-club Manchester City announced a partnership extension in March.
Nexen’s branding already appears on the sleeve of the English Premier League club’s playing strips.
Tennis: The ATP will vote in the coming days on reforms that it hopes can “revolutionise” the sport by introducing measures such as sets of first to four games, sudden-death deuce points and no service lets. These rules changes could all be trialled as early as this year.
Australian Rules: The Coffee Club will be sponsor the club’s coaches with their branding appearing on the coach’s apparel, coach’s box, media backdrop and in stadium.
The Coffee Club had sponsored Queensland based A-League club Brisbane Roar, as well as netball team Queensland Firebirds but pulled out of that deal one year into a three year deal.
Commonwealth Games: Optus has entered into a strategic partnership with the the organisers of the 2018 Commonwealth Games.
The telco will become the official support network of the 2018 Gold Coast Games and, in addition, will sponsor the Australian Commonwealth Games team.
Optus will supply and deliver all of the Commonwealth Games’ main venues with all IT and telecommunications infrastructure.