March 7, 2017

In Brief: Geelong loses key sponsor, Wolf Blass expands AFL partnership and more

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AFL news leads the brief for this Tuesday.

Australian Rules: Geelong and Victoria’s Transport Accident Commission have confirmed their partnership will not be renewed.

The Age have reported that the deal was worth $250,000 a season for Geelong.

Read more at The Age.

More Australian Rules: Wine brand Wolf Blass has unveiled an AFL campaign taking in a consumer promotion and three ambassadorial deals.

The campaign is titled ‘Chase the Finals’ with the brand signing Western Bulldogs coach Luke Beveridge, Adelaide Crows AFLW recruit Abbey Holmes and former Essendon and GWS Giants coach Kevin Sheedy as campaign ambassadors, while a competition will allow three winners the chance attend every match of the AFL finals series.

This has strengthened the brand’s ties to the code which began in 2015 and continued as a foundation sponsor of the AFL Women’s competition this year.

Broadcasting: Pan-regional sports broadcaster Eurosport has the exclusive Australian rights to the 2017 Freestyle Skiing and Snowboarding World Championships from Sierra Nevada, Spain.

Europsort will begin its live coverage of the 10-day event on Thursday, March 9 at 12.00am AEDT.

Motorsport: Australian Formula 1 Grand Prix organisers have unveiled a suite of sponsor re-signings just over a fortnight out from the event which runs from March 23-26.

Firstly, RMIT University as will remain as a strategic partner of the Australian Grand Prix’s industry and innovation precinct. The precinct is a hub designed to showcase innovative work by students, designers and entrepreneurs.

Secondly, the Australian Grand Prix Corporation (AGPC) have inked partnerships with Rolex, Sensis and Heineken for the event’s VIP hospitality precinct The Lounge.


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