June 8, 2016

In Brief: Adelaide Crows, Australian Olympic Committee, GC2018 and Octagon

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It’s hump day, so let’s wrap up the news and deals in sportsbiz.

AFL: Adelaide Crows have secured their third premier partner of the year with South Australian-based meat and fresh produce processor Thomas Foods International.

The three-year deal will showcase TFI’s brands in South Australia and provide club members exclusive deals.

Olympic Games: Marketing services group WPP AUNZ has been appointed the official creative advertising agency for the Australian Olympic Team.

Central to the partnership with the Australian Olympic Committee, WPP AUNZ will develop a national campaign in the lead-up to and during the 2016 Summer Games.

The campaign will be developed and executed through WPP AUNZ’s specialist agency 1 Kent St, and will include the development of strategy and creative campaigns across television, print, social and digital.

Commonwealth Games: Australian company Matevents has secured the 2018 Gold Coast Commonwealth Games product and retail licensing rights.

The company will be responsible for manufacturing, sub-licensing, distributing and selling GC2018 licensed merchandise including apparel, headwear, mascots, publications, homewares, pins and sporting equipment.

Agency: Sports marketing and entertainment agency Octagon has restructured its local staff with Ben Hartman relocating to Sydney to lead the agency’s local operations.

Other staffing changes include Adam Hodge promoted to the newly created Head of Strategy, APAC and the appointment of Lizi Hamer as Octagon’s Regional Creative Director. Hodge’s role will cover research and fan insights, as well as leading creative strategy across the region, working closely with Hamer and the management team to drive the growth of the agency.


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