News

February 23, 2017

In Brief: A host of Super Rugby deals and a lot more

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Major events and plenty of Super Rugby leads the news in brief.

Motorsport: Australian Formula One driver for Red Bull Racing Daniel Ricciardo has become a global ambassador for carsales.com.au.

The deal comes as the online sales company continues its overseas expansion.

Source: B&T Magazine

Tennis: Brisbane’s Queensland Tennis Centre will host Australia’s tie against the United States in the Davis Cup quarterfinals from April 7-9.

It will be the third time Queensland’s Tennis Centre has hosted a Davis Cup tie.

Football: Four days after playing in their blockbuster friendly against Argentina at the MCG, Brazil will stay in Australia to take on the Socceroos in another international at the MCG on Tuesday, June 13.

The match is backed by TEG Live, TLA Worldwide with support from the Victorian state government.

Rugby Union: NSW Waratahs have inked a renewal with their major partner financial services company CMC Markets for a fourth consecutive year.

CMC Markets will have in-stadia signage as well as its branding being visible on the playing sleeves of the Waratahs squad.

More Rugby Union: Another Super Rugby franchise has signed a pair of deals on the eve of the season with Melbourne Rebels partnering technology provider Interactive for one season.

The IT company’s branding will be visible on the front of the Melbourne Rebels’ playing shorts, the club’s laptops, LED signage at home games and also manage and administer the franchise’s website.

The Rebels also signed a new partnership with La Trobe University.

La Trobe will be the Rebels official tertiary education partner, supporting partner of the Rebels Community Program and both partners will collaborate in research, sports science and education.

La Trobe already has an elite sports partnership with AFL club Carlton.

And More Rugby Union: The Queensland Reds have made it a trio of Super Rugby deals with a three-year sponsorship deal with business services provider Smartgroup. The partnership will see the logo of Smartgroup subsidiary Smartsalary appear on the playing shorts of the Reds.

Australian Rules: Richmond has signed a deal with premium audio-visual brand Bang & Olufsen as an official partner, in what is the Danish brand’s first-ever AFL partnership.

Bang & Olufsen’s logo will be seen on both the AFL and VFL Tigers’ home and away match-day shorts.

The brand will also be integrated throughout the club’s video and social media channels, and have a match-day presence in Richmond’s changerooms.


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