Football Federation Australia have confirmed that they have reached a six-year agreement for the rights to the A-League as well as the rights to other FFA properties with their current partners Fox Sports, Foxtel and News Corp Australia.
Foxtel and Fox Sports will retain the broadcast rights for all A-League games across their television and digital services as well as rights to Socceroos, Matildas, W-League and FFA Cup fixtures.
The FFA confirmed that an A-League match will be simulcast live on a free to air network on Saturday nights which will effectively end current free-to-air partner SBS’s time as a partner of the league.
The governing body expects to make an announcement regarding a new free to air television deal, and radio and international rights in the first half of next year.
Commencing on July 1, 2017, the new deal is priced at $346 million. It excludes the rights to final round Socceroos World Cup qualifying matches, the Asian Cup and the Asian Champions League which are controlled by the Asian Football Confederation and separately owned by Fox Sports and Foxtel.
FFA chief executive David Gallop said $3 million a season would be allocated to attracting more marquee players to the league. “We have seen the enormous impact that our current marketing and marquee player strategies are having.
“This year TV audiences, crowds and club memberships are all up and it is our intention to re-double our efforts in these areas under the new deal.
“The new arrangements will benefit all areas of football in Australia, but in particular the A-League clubs and players who will receive additional funding as a result of today’s announcement.”
Foxtel chief Peter Tonagh, added: “This doubling of our investment provides the long term support to further grow the game at both an elite and grassroots level. We strongly believe in football and know our customers share the passion and love for the game as we do.
“I am also pleased to confirm that this new agreement continues our commitment to promoting the game at a grass-roots level, partly through initiatives such as Foxtel All-Stars Tim Cahill Ambitions program.”