The World Surf League (WSL) has announced a deal to show all of its events on Facebook Live this year.
The one-year agreement includes live coverage of all elite Championship Tour and Big Wave Tour events in 2017, with this year’s schedule set to begin on the Gold Coast next week.
The WSL has previously streamed coverage of its competitions on YouTube and via its own website.
Facebook has begun building out a live streaming rights portfolio recently, completing deals with Spain’s La Liga and Mexico’s Liga MX football leagues. It is also reportedly in talks to stream Major League Baseball regular season games.
Tim Greenberg, WSL’s chief community officer said: “With Facebook’s scale, we can better serve even more fans by bringing the magic and drama of professional surfing directly to their feeds. It’s an incredible opportunity to be at the forefront of sports media distribution.”
In related news, the WSL is now without a title sponsor for its elite men’s and women’s Championship Tour after Samsung declined to renew its deal after three years in the role.