News

February 1, 2017

Coles takes naming rights to Nitro Athletics

Email    Print Friendly and PDF

Athletics Australia’s Nitro Athletics concept has signed supermarket giant Coles as naming rights partner of the inaugural event, which concludes in Melbourne this Saturday.

The event will be known as Coles Nitro Athletics Melbourne and was contested on Saturday 4th, and continues on Thursday 9th and Saturday 11th February.

Coles leads a host of other sponsors for the event including Optus, Rebel, Life First, Accor, Puma and the Greater Shepparton City Council, as well as principal partner Visit Victoria.

Headlined by Jamaican sprinting ace Usain Bolt, he will compete and captain the Bolt All-Stars against Team Australia and teams from England, New Zealand, Japan and China

Athletics Australia president Mark Arbib said: “Athletics needed a new product and Athletics Australia had a number of goals in working to develop Nitro Athletics.

“They all lead back to providing more support for our athletes at international level and more support for our clubs and coaches at the grassroots.

Coles Nitro Athletics Melbourne will be broadcast on Channel 7, digital channel 7mate and the network’s Plus7 Live app.

“We are back on commercial television in Australia through our event partner in Channel 7. We have sold international rights across many territories including Japan, China, UK and Europe, South Africa, New Zealand with a US deal also close to completion,” Arbib said.

“And the interest we are getting from other national federations and host cities around the world is staggering. This is a property that Athletics Australia owns and has developed and the global potential for Nitro Athletics is enormous.”


0 Comments


Be the first to comment!


You must be logged in to post a comment.

Scroll to the top of the page to login using your Facebook or Twitter account.
Alternatively, Login or Register here.



a-league-2016-17-summer-campaign
FFA confirms six year A-League broadcast deal with Fox Sports By Sports Business Insider at December 20, 2016
Apparel company BLK reportedly in receivership By Sports Business Insider at November 16, 2016
NAB take the naming rights to AFL Women’s League By Sports Business Insider at October 11, 2016
Australian Rugby Union’s wicked problem By Sports Business Insider at April 19, 2017
Jaro continues to go from strength to strength in 2017 By Sports Business Insider at April 11, 2017
Rising Pune Supergiants Logo
Part 3: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 16, 2017
Part 2: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 2, 2017
Nick Tsaousidis – An Aussie in India! By Sports Business Insider at February 24, 2017
AFC Logo (2012_3x2)
Reigning AFC Champions League winners banned from the 2017 tournament By Sports Business Insider at January 19, 2017
San Diego Chargers expected to relocate back to LA By Sports Business Insider at January 12, 2017
NHL looks to increase presence in China By Sports Business Insider at January 10, 2017