The value of Cricket Australia’s next television deal could reach $800 million as commercial broadcaster Channel Nine reportedly wants to make a significant play for the Big Bash League rights.
Attracted by the high ratings and positive press surrounding the BBL, Nine has long been expected to challenge current BBL broadcaster Channel Ten for the rights to the competition.
Nine currently pays CA $90 million a year over five years for all Tests, one-day and Twenty20 internationals with that contract expiring at the end of next summer.
It has long been known that Channel Ten paid a shrewd $20 million a year for the BBL but the battle between two parties desperate to have the BBL is expected to treble the value of the rights to $60 million a season when it comes up for renewal at the end of next summer.
The price of $800 million over five years is assumed if the BBL rights treble in value to $60 million a year and the international rights nudge $100 million over five years.
Negotiations for the next set of rights is expected to begin in March with CA’s general manager of media, communications, and marketing Ben Amarfio quoted by News Corp: “We hope to commence the rights discussions once we get through this season and have some greater clarity about what we have to offer those who are interested in bidding.
“Ultimately the market will decide on the value of the rights. We are obviously very bullish of a strong outcome, given its enormous appeal with TV audiences, with an average of 1.1 million viewers every night for the men’s competition and nearly 300,000 per match for our women’s competition.”
Source: The Daily Telegraph