The Australian Grand Prix Corporation has announced AirAsia as the new naming rights sponsor of the 2012 Australian Motorcycle Grand Prix in an exciting title rights sponsorship deal.

Australian Grand Prix Corporation Chief Executive Officer, Andrew Westacott, said the new alliance would help to deliver another world-class Australian Motorcycle Grand Prix to Victoria.

“We are delighted to be partnering with international airline AirAsia as the title sponsor of the Australian Motorcycle Grand Prix. It couldn’t be a better time to get involved with what is set to be yet another blockbuster event at Phillip Island,” he said.

AirAsia Chief Executive Officer, Tony Fernandes, said the close relationship with MotoGP presents a great opportunity for AirAsia to expand brand awareness within Australia and internationally.

“Our partnership with MotoGP is further strengthened through the signing of this agreement. Our airline believes in MotoGP because it allows us to expand our brand awareness and also helps us reach a young audience who are going to use our broad range of services.

Our involvement in the MotoGP World Championship increases every year, as AirAsia has also been involved in the sponsorship of teams and riders, demonstrating our belief in motorcycle racing, a thrilling sport with millions of fans around the world.”

Pau Serracanta, managing director commercial area at Dorna Sports, added: “I am very pleased with this new agreement we have signed with AirAsia, appointing them as title sponsor for the Japan and Australia GPs for the next two years. This airline has been named the best low cost airline for the past two years thanks to the excellent service it offers to thousands of passengers.”

Image: autoracesponsor.co.uk