August 23, 2013

AFL announce highest membership numbers in game’s history

Email    Print Friendly and PDF

AFL Chief Executive Officer Andrew Demetriou has announced that 2013 AFL club membership had reached 756,717 members nationally – the highest recorded figure in the game’s history and a 6.94 per cent increase on last year’s total.

The AFL completed its official membership audit at the end of last week, following the July 31 deadline, with data revealing 11 out of 18 AFL clubs have broken their all-time club membership records in 2013.

The membership of AFL clubs comprised 670,811 club access members with match-day entry (compared to 650,562 in 2012) and 85,906 non-access members (compared to 57,059 in 2012).

Mr Demetriou cited the work of all 18 clubs, including their players, coaches and administrative staff to grow membership of the game throughout the country.

“Membership continues to be the backbone of our game and offers our fans the chance to enjoy real ownership in their club,” Mr Demetriou said.

“The AFL thanks those fans who make a significant commitment to their club whether that is through membership, watching their games or attending matches throughout the year.

“We have seen a substantial rise in membership across the competition with many clubs setting new benchmarks – this is testament to the value clubs place on building membership of the game and engaging supporters.

“Importantly, significant growth has been recorded across the board, with the greatest increases coming from our youngest clubs as well some of our most established clubs.

“As a national competition, we are committed to taking AFL matches to as many regions as possible and quite clearly our clubs play an important role in communities right around the country. Our clubs and players are to be congratulated for the part they play in making themselves accessible to supporters on an ongoing basis.”

AFL club membership has risen every single year since the 2001 season, with the only drop in membership through the last two decades since 1990 coming in 2000, when the AFL season was moved forward by a month to accommodate the 2000 Sydney Olympics.

All but two clubs – Melbourne and St Kilda – recorded increases on their 2012 membership tally, with Brisbane, Carlton, Essendon, Gold Coast, Greater Western Sydney, Port Adelaide, Richmond, and Sydney recording double-digit growth. Last year two clubs, North Melbourne and Richmond, recorded double-digit growth.

Greater Western Sydney recorded the greatest percentage increase in membership numbers of any AFL club in 2013, with this year’s total (12,681) representing a 23.83 per cent increase on last year’s membership total (10,241). Reigning Premiers Sydney were second with a 21.71 per cent increase in 2013 (36,358 members) against 2012 (29,873).

Collingwood remains the largest-supported club in the competition, taking its total membership to 78,427 – the highest ever for an AFL club – while Hawthorn (63,353), Richmond (60,321), West Coast (58,501), Essendon (56,173) and Carlton (50,564) are the competition’s other clubs beyond 50,000 members.

Super Rugby
Super Rugby welcomes Japan and Argentina By Sports Business Insider at November 20, 2014
NRL takes ownership of the Knights By Clint Vojdinoski at June 14, 2014
Melbourne City FC name change confirmed By Hamish Dunham at June 5, 2014
Athos: An example of a discrete, wearable device that does not disrupt body movement.
Four sports innovation topics that matter By Nathan Kinch at February 26, 2015
Why athletes are like startups By Nathan Kinch at January 7, 2015
Nurturing Major Events: Q&A With Andrew Westacott By Clint Vojdinoski at December 23, 2014
Todd Radom - Yankee Stadium
Crafting Sports Brands: An Interview With Todd Radom By Anthony Costa at January 28, 2015
Jack Flash shows there’s life in athletics By David Culbert at October 2, 2014
Buddy brilliance takes AFL to a new level By David Culbert at September 23, 2014
The World Rugby logo.
World Rugby brand is launched By Hamish Dunham at November 19, 2014
Baseball’s Asia Series 2014 has been cancelled By Clint Vojdinoski at October 7, 2014
Infront bolsters Asian presence with Indonesian Super League deal By Clint Vojdinoski at September 30, 2014