Wearable technology company Catapult has signed a league wide agreement with Argentina’s professional basketball league, La Liga Nacional de Básquetbol (La Liga) to be their official wearable analytics partner in an initial three-year deal.
Under the deal, the Australian Stock Exchange (ASX) listed firm will be the exclusive provider of hardware and software analytics to the league and its 20 teams.
The agreement is Catapult’s seventh league-wide deal, following on from agreements with Cricket Australia, the England and Wales Cricket Board, the US Women’s Soccer League, Australian Football League, Australian Rugby Union and Australia’s National Basketball League.
Fabián Borro, president of La Liga Nacional de Básquetbol, said: “Catapult are seen as leaders in wearables and we have ambitions of becoming one of the best basketball leagues globally. Having the best technology innovations available for your teams will help us on that journey and after consideration, only Catapult could help us deliver on this ambition.”
Shaun Holthouse, Catapult’s chief executive, told the ASX in a statement: “We’re really excited about the La Liga deal, as it’s the second-time Catapult has managed to capture all of the teams in a league where previously none of the teams were clients. This demonstrates how league-wide deals not only deliver strategic benefits to the business, but are also a really efficient way for us to penetrate greenfield markets. We’ve seen great results in the Latin American market in the last 12 months, having added over 30 new clients and established a dedicated in-country sales team to better serve all sporting codes in the region.”