Canterbury-Bankstown Bulldogs has signed a sponsorship deal with Kia Motors Australia.
As a part of the deal, the car maker will provide a fleet of vehicles to the club’s players, officials and staff.
Chief Executive Raelene Castle said: “The Bulldogs are proud to partner with Kia and bring an international brand to our sponsorship portfolio. We will be working closely with Kia to give them strong exposure throughout the action packed NRL season.
“You will see some exciting activations as part of the relationship, so members and fans should be looking forward to what the future holds for Kia and the Bulldogs.”
Chief Operating Officer of Kia Motors Australia Damien Meredith added: “The Bulldogs is a club with a long history in the game of rugby league and with a fan base drawn from all spectrums of society. We see the opportunity to bring the Kia family and the Bulldogs family together as one that is both appropriate and exciting.
“Any relationship must bring reward and satisfaction to both parties and we look forward to working with such a great club to maximise both opportunity and benefit.”