International private investment firm, Bruin Sports Capital, has completed the acquisition of sports media company Deltatre.
The announcement was made by George Pyne, founder and CEO of Bruin Sports Capital, and Giampiero Rinaudo, CEO and co-founder of Deltatre.
Under the deal, Rinaudo will continue to lead as CEO of Deltatre while him and his co-founder, Luca Marini, will retain a significant minority investment in the company.
Deltatre works with a number of rights holders, including football bodies FIFA, UEFA and the English Premier League, as well as broadcasters such as the BBC, BT Sport and Fox. The company’s works supports rights holders and owners in delivering multi-dimensional and multi-platform sporting coverage focusing on three different experiences: online, providing truly immersive digital user experiences; onstage, adding value for viewers on venue and on linear TV; backstage, for those who work behind the scenes enabling any other front-end service.
In a statement, Deltatre will benefit from Bruin’s vast sports and media network, as well as its capital, as it aims to broaden its portfolio of live streaming and broadcast services. Deltatre has offices in Italy, the UK, Germany, France, Switzerland, India, Singapore, Japan and Australia, and will be looking for growth in its business within the US.
“Deltatre is on the cutting-edge of media, technology and sports globally – from live streaming to broadcast solutions to website and mobile application development, they are driving exceptional value for clients and delivering sport to audiences around the world,” Pyne said.
“At Bruin Sports Capital we understand the importance of media and technology as tools for global engagement in sport, and believe with our experience and access to long-term flexible capital we can help Deltatre continue to innovate and grow their business.”
“Celebrating our 30th anniversary we believed there was still a lot of potential in Deltatre, but we understood that the next level of growth needed a new partner that could really support us in our plans and long-term strategy,” Rinaudo added.
“We found in Bruin Sports Capital the perfect partner with a strong focus on the sport business, with significant influence in the media and sponsorship space and with long-term investment vision. Our clients will be the first to benefit from our new ability to make investments that will ensure they are always on the cutting-edge of product and technology.”
Since Bruin’s formation 18 months ago, aided by two successful fund raises, the company has been on an acquisition spree. In January, Bruin launched a strategic partnership with investor Dan Gilbert and WPP to form Courtside Ventures, an early-stage VC fund focusing on disruptive sports and media technology companies. Last year, Bruin invested in engagement and experiential marketing agency Engine Shop and global sports and entertainment hospitality company On Location Experiences, which recently acquired Jon Bon Jovi’s Runaway Tours and Anthony Travel.