March 7, 2017

BLK pen new Melbourne Rebels deal, turn attention to eSports sponsorships

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Apparel brand BLK is slowly emerging from administration under its new owners after a tumultuous time since the company entered administration in November 2016.

In January, the company was bought by East Timorese energy company Esperança Timor Oan who bought the brand from receivers.

Despite losing all of their AFL sponsorships, which totalled six clubs, including Adelaide Crows, Brisbane Lions and St Kilda plus NRL club Gold Coast Titans, BLK has managed to keep their rugby union sponsorships continuing in Super Rugby, as well as signing recent deals with New Zealand provincial rugby team Southland and USA’s mens rugby sevens team.

At the start of the month, BLK renewed their partnership with Super Rugby franchise Melbourne Rebels.

BLK, then known as KooGa, was a foundation sponsor of the club when the Rebels entered the competition in 2011 and the new three-year deal which ends in 2020 takes their relationship to a decade.

BLK will remain as the official apparel supplier of the Melbourne Rebels, including its development teams,  as well as providing the franchise with its training and playing apparel and merchandise range.

Fellow Australian Super Rugby clubs Queensland Reds and Western Force have also opted to keep their relationships with the company alive.

It is the eSports sector where BLK are looking to expand to, having signed apparel supply deals with a slew of teams in the last month including Athletico Esports, Plantronics Tainted Minds and Avant Gaming, as well as sponsoring the WPGI Womens E-Sports Tournament that was contested over the weekend.

Despite exiting the AFL industry, the pivot into sponsoring and supplying apparel to eSports teams indicates BLK’s intentions to becoming a player in the regions eSports industry.


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