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November 15, 2016

Australian start-up JARO planning international growth

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Sydney based sports software start-up JARO have announced plans to expand internationally after strong uptake for their products from local customers.

JARO can count the academy’s of professional teams such as the A-League’s Central Coast Mariners, Manly United FC and the Shanghai Warriors NFL.

Now the company is actively raising funds to target their next growth markets which includes China and the United States with JARO co-founder, Hugh Treseder, explaining, “We are raising funding in order to expand our current footprint internationally. The important thing for us is not just the funding, whether it comes from a VC fund or a private investor, it’s the network and expertise that comes with that funding. The main drive will focus on increasing resources to sustain growth of our product.”

The company develops a centralised software solution that allows clubs and teams to keep communications simple through online and mobile applications. The aim is to collect data to help improve player welfare and prevent injury to ensure players are always training to their optimum level.

Hugh Teseder: "We are aiming to simplify communication and allow athletes to play and train to their optimum level."

Hugh Treseder: “We are aiming to simplify communication and allow athletes to play and train to their optimum level.”

“For us it’s simple; we are aiming to simplify communication and allow athletes to play and train to their optimum level while staying under the injury bracket,” Treseder said.

With a potentially large addressable market, JARO’s key pillars for growth is to have targeted software for grassroots sports, schools and semi professionals clubs all the way to professional clubs and organisations.

With a likely increase in product demand and funding comes the next step, expanding their staff. JARO currently has a staff of five but are looking to employ specialist sporting experts in order to develop a tailored product no matter the sport.

With a chief sports scientist, a football specialist and a full time developer on board, Treseder has said that market demand has seen JARO looking to add experts in martial arts and Australian Rules football.

“This allows us to tailor our product to a specific market within sports and enables the user to get the most from the product however not be faced with more functionality than required.”


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