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June 27, 2014

ASGA announce Erica Berchtold as their new President

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Erica Berchtold

Erica Berchtold is the current Managing Director of Sports Retailing with the Super Retail Group.

Erica Berchtold will be the new President of the Australian Sporting Goods Association (ASGA).

Ms Berchtold was appointed at ASGA’s Board meeting this week and replaces outgoing President Greg Kerr from adidas.

Executive Director of ASGA, Shannon Walker, said “the Board is very pleased and excited to appoint Erica as the President of the Board. As the MD of the largest sporting goods retailer in Australia, Erica has an unrivalled view of the industry and will play an increasingly important role advancing the interests of the entire sector.”

When accepting her appointment as President, Ms Berchtold said “I’m looking forward to taking on the exciting challenge of ASGA President. In the last several years the Association has gone from strength-to-strength and I look forward to continuing that forward momentum.”

“In the coming months we’ll be talking to the sector about the importance of membership in the association, as the only real way of making the industry stronger. We’ll continue to look at political issue like the low value threshold and anti-counterfeiting and we’ll improve our service offering to members,” Ms Berchtold said.

Ms Berchtold joined Super Retail Group in November 2011 as Managing Director – Sports Retailing, following the acquisition of Rebel Group. She is responsible for Merchandise, Marketing and Retail Operations of the Rebel, Amart Sports, Workout World and Goldcross Cycles businesses.

In addition, she was on the Board of Directors of A-League club Western Sydney Wanderers FC until June 2014.

Prior to joining Super Retail Group, Ms Berchtold held a number of senior management positions including General Manager of two women’s apparel businesses for Specialty Fashion Group, General Manager of Merchandise & Marketing for Rebel and National Product Management roles at Harvey Norman as well as having over 15 years of Australian retail experience.


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