On the eve of the 2017 season which begins on Thursday night, Snapchat’s parent company Snap Inc has signed a “multi-year deal” with the Australian Football League.
The partnership will see the production of Snapchat’s “Our Stories” for the competition and its teams across the season. Vision of fan, athlete and league messages will be stitched together to make videos. Each home stadium will also have geofilters.
Both AFL and Snap will share advertising revenue.
The league has had one-off partnerships with Snap already such as last year’s grand final and this year’s AFL women’s season opener.
AFL media and broadcasting general manager Peter Campbell told the Australian Financial Review, “Snapchat allows us to bring fans closer to the game in new ways to amplify and enhance the biggest events on the AFL calendar.
“We’ve worked with Snapchat already this year with NAB AFL Women’s and pre-season training Live Stories, and have some great fan engagement plays in the pipeline for the 2017 season.”
Source: Australian Financial Review