Adelaide United have signed a sponsorship deal with Ausgold Mining Group for their entire 2017 AFC Champions League campaign.
Ausgold’s logo will appear on the front of the team’s playing strips.
The deal continues the strong sporting sponsorship connections between South Australia and China with AFL club Port Adelaide having a partnership with Ausgold, who became a partner of the club’s AFL Premiership season fixtures in China for the next three seasons.
While Adelaide United already have partnerships in place with Chinese property developer Datong and a deal with media and technology company Cubee Technology.
Ausgold Director, Sally Zou, commented on the partnership: “Ausgold is a company that has many interests in Australia and this is a fantastic way for us to expand our reach across the nation.
“We cannot wait to see the team perform in Asia’s biggest club tournament, the AFC Champions League.
“Although the group stage opponents are quite strong, the games against these teams from China, Korea, and Japan will provide a perfect opportunity to showcase Adelaide United in Asia.”
Adelaide United chief executive officer, Grant Mayer, said the joint venture with Ausgold will benefit both parties equally.
“We are delighted to have secured this partnership with Ausgold for the upcoming AFC Champions League,” Mayer said.
“Our team worked tremendously hard last season to get our football club back onto Asia’s biggest stage and we are very excited to be going on this journey with Ausgold.”