Just Marketing International (JMI) has formed a new strategy and consulting division as it aims to cater to growing demand for such services from its motorsport client-base.

The world’s largest motorsports marketing agency said the new division would provide greater scrutiny and analysis of measured return on investment, from sponsorships in general and motorsports in particular. Through the creation of the division, JMI will leverage leading industry research to apply insights and experience in creating powerful, relevant client solutions across the global footprint of the company.

The new global team will be led by Aled Rees, who becomes senior vice-president of strategy and consulting, having moved from his current role of vice-president of international client services. Rees said: “Despite the variety of motorsports sponsorships across the series in which we operate,
JMI has seen more focus on clients’ return on investment. The new division will allow JMI to harness the expertise we have at our disposal to ensure our clients are presented with the most relevant and impactful solutions for their sponsorships.”

Jon Flack, president and chief operating officer of JMI, added: “As JMI adapts to keep at the forefront of the industry, this move signals another moment in the agency’s development that will help deliver further for our client roster. Aled has been with JMI for a number of years now and it is a natural step for us to use his vast experience to head this new strategic arm of the business.”

Rees will be supported by Mark Myers in JMI’s US office in Indianapolis, who becomes senior director of strategy and consulting.