Golf’s European Tour has agreed a new four-year deal that will see Genworth Financial continue as one of its six major sponsors.
The agreement will see the specialist global insurer renew its role as official sponsor of the European Tour Statistics. The new deal includes continued sponsorship of the Tour Statistics, with the 2012 season being used to launch an enhanced programme, and involvement with more Tour events.
Genworth will be an official sponsor at several high-profile tournaments in Europe – the Nordea Masters in Sweden, the BMW International Open in Germany and the Madrid Masters in Spain – as well as, for the first time, two in Asia – last week’s Volvo China Open and the Hong Kong Open, reflecting the company’s expansion in that region. Genworth will continue in the European Tour’s official sponsor portfolio alongside BMW, Club Car, Rolex, Titleist and UPS.
“The European Tour brings us closer to our distribution partners and their customers through the terrific coverage and profile that the sport has,” said Peter Barrett, senior vice-president of lifestyle protection at Genworth. “The Tour is very closely aligned with our geographic footprint and we are particularly excited taking our partnership to Asia for the first time.”
European Tour chief executive George O’Grady added: “We are very proud of the successful partnership that we have developed with Genworth over the past five years and are therefore very pleased to agree a new deal that will see this relationship continue to grow and develop.”
Genworth extension a sound policy for European Tour