The German Football Association (DFB) has ended months of speculation by declaring it will not bid for UEFA Euro 2020, but it has extended its sponsorship deal with Coca-Cola until 2014.
Germany staged both the 2006 FIFA World Cup and the women’s World Cup in 2011, and the DFB has declared it is now time for other countries to stage football’s major events. “The thought of welcoming the continent’s best teams and their fans in Germany is naturally very attractive,” said DFB president Wolfgang Niersbach. “But after the 2006 and 2011 World Cups it is the right of other countries to take over the hospitality role.”
The DFB’s decision leaves Turkey as the only nation to have confirmed a bid for Euro 2020, with UEFA’s deadline for declarations of interest set at May 15. However, there are questions marks surrounding the Turkish Football Federation’s (TFF) bid with regard to how the proposal will fit in with Istanbul’s tilt at the 2020 Olympic Games. France landed Euro 2016 ahead of Turkey in acrimonious circumstances in May 2010. Turkish officials were angered when UEFA’s Executive Committee voted 7-6 in favour of France after Italy’s bid was eliminated in the first round. Its 2020 effort marks the TFF’s fourth successive bid for the European Championships.
Meanwhile, the DFB’s new partnership with Coca-Cola will extend the company’s role as the Association’s exclusive soft drink supplier to over 30 years. Coca-Cola is accompanied in the DFB’s official partner portfolio by Lufthansa, Deutsche Post, Mercedes-Benz, Commerzbank, T-Mobile, REWE, Sony, Nivea for Men, Allianz, Bitburger and McDonald’s.
DFB ends flirtation with Euro 2020 bid