April 1, 2014

Western Sydney Stadium concept – Part 2

Email    Print Friendly and PDF

Two weeks ago Sports Business Insider provided you with a glimpse of the proposed multi-purpose stadium concept for Sydney’s south-west, Parklands Arena. Further details of the concept have now been released by Kleinmann Wang, the consultancy firm that designed and conceptualised the stadium.

As previously stated, the first article provided a glimpse of the features included in the concept.

Since then, Kleinmann Wang has elaborated further on the absolute multi-purpose nature of the stadium. In addition to the fact that the Parklands Arena concept has been designed to host a number of non-sports related events, the stadium also contains 90,000m² of commercial space and 40,000m² of retail space.

Anter Isaac, chief executive of Kleinmann Wang, stated how these spaces could make the Parklands Arena concept a financially sustainable model.

“In developing this stadium concept design, we considered the fact that traditional structural design of most stadia results in redundant cavities within the building structure. As a result, we determined that this space could be expanded upon and converted to create more usable space, for example, as retail and commercial space, which could enable the Parklands Arena to be commercially viable,” Isaac said.

Click on the infographic below for a more detailed look at the stadium concept.

2 - Infographic

The portion of the stadium reserved for retail space has been tentatively titled the ‘Arena Mall’ and features six levels dedicated to shopping enthusiasts. Ground-level shops would be earmarked to open until midnight, 7 days per week and include core services such as a butcher, baker, a grocery store, banking services, stationary and hardware stores, a pharmacy and postal services.

As the stadium has been designed to be used everyday, sound-proofing would be used extensively throughout the stadium in wall cavities separating the arena seating from commercial and retail zones.

2 - Arena Mall

Exterior view of the ‘Arena Mall’

The stadium has been designed with elite sports teams in mind, incorporating four large change-rooms each with ice pools, warm-up areas and meeting rooms – which have direct access to the team dugouts. Additionally, another eight mid-sized and small dressing rooms would be included for referees and match officials, and operations personnel.

The field-of-play itself, measuring up to 70m wide and 120m long, would be a hybrid blend of 60% natural turf and 40% artificial turf that requires a lower level of maintenance and would provide a world-class playing surface for rugby league, rugby union and football.

Much like many stadiums in the United States, the Parklands Arena concept includes an in-stadia 4-way video screen and scoreboard allowing all patrons a clear view of any audio-visual footage displayed.

A translucent retractable roof is also included in the design that provides light to the field-of-play and inside the stadium, whilst protecting patrons from rain and/or wind.

A family-only seating section has also been incorporated into the design, with walkways and expanded seating bays designed to accommodate prams and strollers. Additionally, there would be family-only parent rooms, bath rooms and even food stalls.

Interior View

Interior View

As shown in the images displayed in the first article, the stadium exterior can be dressed. Stadium lights, available in a full range of colours, and banner hooks on the façade can be utilised for specific occasions or tenants to give a true ‘home team’ feel.

Solar-powered light posts are located around the stadium precinct that emit a WiFi signal, provide drinking water for patrons and have CCTV capability.

So how much is a project like this expected to cost? Kleinmann Wang has estimated between $600 million and $1.2 billion.

“The diverse range in cost reflects the difference between incorporating fundamental design and building elements and those elements which could be forgone. One such example could be the saving in forgoing the solar-panel and rain-water catchment mechanism within the roof, which we have estimated to be in the vicinity of $150 million. The sacrifice however would be in the long-term financial and environmental benefits derived from the structure being energy-sustaining’’ Isaac said.

“Other design elements could also be sacrificed for the sake of saving on the total investment required, however such sacrifices could affect the stadium’s long-term commercially viability and ultimate cost to the community, which we have tried to relieve”

He was also adamant that the Parklands Arena concept would not be a replacement for existing stadia in Sydney. The concept was designed by Kleinmann Wang to challenge the traditional and conventional thinking applied to stadium design in the past.

“We certainly have not positioned this concept in south-west Sydney to challenge the fantastic stadiums we have in the Sydney Football Stadium or the Olympic Stadium at Homebush, but rather to complete the portfolio of world-class venues we would have across Sydney, including the SCG,’’ he said.

‘’Of course, I personally am quite emotionally attached to the beauty of the suburban grounds such as Leichhardt Oval, Belmore Sports Ground and the like, but commercial realities, the ambitions of football clubs and, most importantly, the fan’s needs indicate that we require a modern stadium; a stadium that can accommodate more corporate guests and partners, provide elite teams with the facilities they should come to expect, in a facility that attracts fans and helps create a wonderful atmosphere.

“Rather, and more importantly, south-west Sydney continues to grow both in density and expansively at an incredible rate and we believe there will be a need for a facility of this type and size in the very near future.

“We’re quite proud of the concept we’ve developed and received both supportive and constructive feedback from a diverse range of stakeholders and interested parties – and even received a request from a property developer in the Gulf to privately discuss the finer details of the concept.”


  1. Daryl Adair

    Great design, but a couple of issues. (1) The funding for this will almost certainly be in the queue behind a massive redevelopment of ANZ Stadium; (2) An NRL game at Campbelltown drew only 6k fans last weekend. Western Sydney Wanderers had a similar experience last year. The ‘build it and they will come’ mantra needs to be underpinned by some serious market research about likely attendance (and the expected cost of tickets in this venue). Again, love the idea; we need more info on the business model.

  2. Ryan

    Guys dumb since that was a preseason against a rep club for wsws and this should be wsws stadium cause afl seem to be the only code having their own stadiums built eg Gold Coast suns. Gws whom get no crowds. And Perth soon. Nrl all have their own stadiums their small and shit but so are their crowds They deserve it and it should have it built like arsenal in England it should have their name written ever where signs pictures gallery’s flags and writing In the stadium seats saying wsw. Who do we sing for maybe RBB should have it in their north end.

You must be logged in to post a comment.

Scroll to the top of the page to login using your Facebook or Twitter account.
Alternatively, Login or Register here.

FFA confirms six year A-League broadcast deal with Fox Sports By Sports Business Insider at December 20, 2016
Apparel company BLK reportedly in receivership By Sports Business Insider at November 16, 2016
NAB take the naming rights to AFL Women’s League By Sports Business Insider at October 11, 2016
Australian Rugby Union’s wicked problem By Sports Business Insider at April 19, 2017
Jaro continues to go from strength to strength in 2017 By Sports Business Insider at April 11, 2017
Rising Pune Supergiants Logo
Part 3: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 16, 2017
Part 2: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 2, 2017
Nick Tsaousidis – An Aussie in India! By Sports Business Insider at February 24, 2017
AFC Logo (2012_3x2)
Reigning AFC Champions League winners banned from the 2017 tournament By Sports Business Insider at January 19, 2017
San Diego Chargers expected to relocate back to LA By Sports Business Insider at January 12, 2017
NHL looks to increase presence in China By Sports Business Insider at January 10, 2017