BLOG: EDITOR’S WORD
2
Rugby League Week promises clearer vision for Immortals brand as eighth player set for pantheon
Posted September 27, 2012 by Tony Harper
It started as a way to shift vintage port, but magazine and game’s rulers are working to give greater certainty to the Immortals concept following Johns’ elevation
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Why Australian organisations clamour for US and UK for sportsbiz inspiration
Posted September 3, 2012 by Tony Harper
Australian sport is in the thrall of overseas consultants and experts; satisfying a thirst for tactics that work in bigger market places
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Show me the money: Dealmakers arrive on stage as Spice Girls exit
Posted August 22, 2012 by Tony Harper
The Olympic Games closing ceremony was a starting gun to the money makers and athletes looking to cash in on their increased fame
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Out of the Reds and into the black: Pirates brand shift proves a treasure trove for NRL hopefuls
Posted July 27, 2012 by Tony Harper
Research told the WARL that their brand was associated with failure. So they took a brave step forward, writes Tony Harper
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BLOG: EDITOR'S WORD
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Best of both worlds: two football businessmen who go out of their comfort zones for fans
Posted June 26, 2012 by Tony Harper
Bart Wiley works for MLS’s Seattle Sounders, who have encouraged a European sensibility in their club. Mark Bradley tries to help English football clubs give better customer service
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- Footynomics: Economist Tim Harcourt on the money, power and influence of the AFL
- FFA pays $462,200 for stadium upgrade – in the Caribbean
- Exclusive: As crowds fall, players told Socceroos brand losing allure and they must help restore it
- Analysis: Gallop a circuit breaker at a time when football needs change
- Why Brooklyn Nets’ new branding is a hip hop flop; and 5 Aussie teams that nailed the brief
- More
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