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It seems the AFL decided a decade ago that the best way to market Aussie rules is to mute its physicality. Recent concussion concerns have warranted some worthy changes. But is today’s all round softer, stricter game more palatable and pleasing? Or has constant tinkering turned the rulebook and into a gluggy trifle; a layered mess of touchy technicalities that could turn fans off the AFL brand?
Next season Port Adelaide makes the redeveloped Adelaide Oval their new home; the ground where the Port Adelaide dynasty began. With the team on the rise again, this welcome game changer is a great opportunity for Port Adelaide to rediscover its roots by donning their classic prison bar jumper.
At 18 ½ hours, “Baseball” by Ken Burns is no quick YouTube flick. It demands your fully invested attention. But if you can give the time, you might find it to be the greatest sporting documentary ever made.
A day after the NRL basked in its Mauboy moment, the AFL cries “look at me” and cranks out its new ‘Nothing Like it’ 2013 campaign. It might not have the same youthful twinkle as league’s latest facelift, but the AFL ad’s strength lies in the continuity of its message. It’s Still Australia’s Game Despite [...]
‘Bon Jovi felt like Photoshopped ring-ins. You never felt they were living in the message. Mauboy promises to be a true year-round ambassador. And she can torpedo pass a Steeden’