BLOG: BRAND SPORT


Anthony Costa
Anthony Costa
Anthony Costa is a writer, designer and illustrator living in Melbourne. His area of expertise is sports branding and identity.

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AFL

Is the AFL Blanding its Brand?

Posted May 15, 2013 by Anthony Costa

It seems the AFL decided a decade ago that the best way to market Aussie rules is to mute its physicality. Recent concussion concerns have warranted some worthy changes. But is today’s all round softer, stricter game more palatable and pleasing? Or has constant tinkering turned the rulebook and into a gluggy trifle; a layered mess of touchy technicalities that could turn fans off the AFL brand?


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AFL

Relocating and reigniting the Port Adelaide brand

Posted April 19, 2013 by Anthony Costa

Next season Port Adelaide makes the redeveloped Adelaide Oval their new home; the ground where the Port Adelaide dynasty began. With the team on the rise again, this welcome game changer is a great opportunity for Port Adelaide to rediscover its roots by donning their classic prison bar jumper.


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BLOG: BRAND SPORT

Baseball – The National Pastime

Posted April 3, 2013 by Anthony Costa

At 18 ½ hours, “Baseball” by Ken Burns is no quick YouTube flick. It demands your fully invested attention. But if you can give the time, you might find it to be the greatest sporting documentary ever made.


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AFL

The AFL releases its season launch advertisement that shows the game being watched across the globe

Posted March 1, 2013 by Anthony Costa

A day after the NRL basked in its Mauboy moment, the AFL cries “look at me” and cranks out its new ‘Nothing Like it’ 2013 campaign. It might not have the same youthful twinkle as league’s latest facelift, but the AFL ad’s strength lies in the continuity of its message. It’s Still Australia’s Game Despite [...]


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BLOG: BRAND SPORT

National Rugby League launches season with simply the best campaign it’s had since the Tina Turner days

Posted February 27, 2013 by Anthony Costa

‘Bon Jovi felt like Photoshopped ring-ins. You never felt they were living in the message. Mauboy promises to be a true year-round ambassador. And she can torpedo pass a Steeden’


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News Limited sells Melbourne Storm By Connor Wright at May 21, 2013
Humphreys falls on sword at Tigers By Chris Chard at May 21, 2013
Buckley joins North Melbourne Board By Sports Business Insider at May 15, 2013
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Kit deals on the rise in EPL By Nic Ferraro at May 23, 2013
EPL Kit Deals on the Rise By Clint Vojdinoski at May 21, 2013
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Is the AFL Blanding its Brand? By Anthony Costa at May 15, 2013
Where to next for MotoGP? By Yash Kshetry at April 24, 2013
FFA pays $462,200 for stadium upgrade – in the Caribbean By Bonita Mersiades at April 22, 2013
Lapasset promises fight to get sport clean By SportBusiness.com at May 14, 2013
WADA drafts new anti-doping code By SportBusiness.com at May 13, 2013
Southampton chairman Nicola Cortese contemplating exit By SportBusiness.com at May 13, 2013