Tennis


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Sponsorship and Marketing

Crown Announces Major Sponsorship with Li Na

Posted September 27, 2011 by Sports Business Insider

Crown has announced, a new major two-year sponsorship agreement with the internationally renowned Chinese tennis star, Li Na. The announcement sees Crown forming a relationship with Li Na, the tennis sensation who in 2011 the first Chinese tennis player ever to reach a Grand Slam final at the Australian Open This partnership with Li Na […]


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Screen shot 2011-01-27 at 11.51.50 AM
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Media and Technology

Seven rolls out augmented reality app for Kia

Posted January 27, 2011 by Sports Business Insider

As part of its sponsorship of The Australian Open, Seven Media Group’s sales arm SMG Red has created an augmented reality phone app for Kia. The app, which can be download- ed on both iPhone and Android, enables users to stream a 3D animation of the Kia Optima from the television screen onto their mobile […]


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