Tennis


Dinara Safina at the Australian Open
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Sponsorship and Marketing

Medibank serves up Australian Open sponsorship

Posted November 21, 2011 by Sports Business Insider

Australian health insurer Medibank has signed up as a sponsor of the Australian Open tennis event for the next three years.


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Sponsorship and Marketing

ATP World Tour toasts new champagne deal

Posted November 1, 2011 by Sports Business Insider

Moet & Chandon has been recruited as the official champagne of the ATP World Tour on a three-year agreement.


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Stadia and Infrastructure

Lend Lease hits a winner at Margaret Court Arena

Posted October 24, 2011 by Sports Business Insider

Lend Lease has won the tender for the $180 million redevelopment of Margaret Court Arena as part of the ongoing work at Melbourne Park, the Minister for Major Projects Denis Napthine announced today. “Margaret Court Arena is set to undergo a major upgrade which will include the installation of an operable roof, a fully enclosed […]


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mediaManager
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Sponsorship and Marketing

Crown Announces Major Sponsorship with Li Na

Posted September 27, 2011 by Sports Business Insider

Crown has announced, a new major two-year sponsorship agreement with the internationally renowned Chinese tennis star, Li Na. The announcement sees Crown forming a relationship with Li Na, the tennis sensation who in 2011 the first Chinese tennis player ever to reach a Grand Slam final at the Australian Open This partnership with Li Na […]


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Screen shot 2011-01-27 at 11.51.50 AM
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Media and Technology

Seven rolls out augmented reality app for Kia

Posted January 27, 2011 by Sports Business Insider

As part of its sponsorship of The Australian Open, Seven Media Group’s sales arm SMG Red has created an augmented reality phone app for Kia. The app, which can be download- ed on both iPhone and Android, enables users to stream a 3D animation of the Kia Optima from the television screen onto their mobile […]


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