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In the next installment in his “Why?” series for SBI, Dale Wood focuses on the two derivative Rugby codes, asking the controversial question, why do we have two rugby codes? Dale has opinions, and is interested in yours…
The recent merger between Rugby League and Touch Football Australia (TFA) has been heralded by many as a great step forward for participation rates and junior engagement for the NRL. However can TFA mimic this success or have their short-term goals dictated a partnership in which there is only going to be one winner? Aidan Baker gives his view.
A secret deal between ASADA and Essendon Football Club has surfaced which would result in Essendon players escaping doping sanctions with zero penalties, while at the same time, would see those players under scrutiny at the Cronulla Sharks given a minimum six-month ban. However, formal protests from the lawyers acting for both ASADA and the Sharks have seen this deal abandoned.
According to a private report, the AFL had the highest revenue and attendance levels of all Australian sporting codes.
Having broken the story on the Penrith Panthers registration of the ‘Western Sydney’ name last year, SBI’s sports branding expert Anthony Costa breaks cover on the new Panthers logo, providing his analysis on the subject of identity and brand strategy.