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Why Why Why? Why Do We Have Two Rugbies?

Posted November 14, 2013 by Dale Wood

In the next installment in his “Why?” series for SBI, Dale Wood focuses on the two derivative Rugby codes, asking the controversial question, why do we have two rugby codes? Dale has opinions, and is interested in yours…

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touch football

How Touch Football Australia lost touch

Posted August 15, 2013 by Aidan Baker

The recent merger between Rugby League and Touch Football Australia (TFA) has been heralded by many as a great step forward for participation rates and junior engagement for the NRL. However can TFA mimic this success or have their short-term goals dictated a partnership in which there is only going to be one winner? Aidan Baker gives his view.

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Secret ASADA deal abandoned

Posted March 28, 2013 by Connor Wright

A secret deal between ASADA and Essendon Football Club has surfaced which would result in Essendon players escaping doping sanctions with zero penalties, while at the same time, would see those players under scrutiny at the Cronulla Sharks given a minimum six-month ban. However, formal protests from the lawyers acting for both ASADA and the Sharks have seen this deal abandoned.

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Australian rules most popular Australian sport, says report.

Posted March 26, 2013 by Georgina Cahill

According to a private report, the AFL had the highest revenue and attendance levels of all Australian sporting codes.

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Panthers wander away from home

Posted September 20, 2013 by Anthony Costa

Having broken the story on the Penrith Panthers registration of the ‘Western Sydney’ name last year, SBI’s sports branding expert Anthony Costa breaks cover on the new Panthers logo, providing his analysis on the subject of identity and brand strategy.

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