Olympic Sports


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Breaking News

AOC gives swimmers permission to drop their Speedos for Olympics

Posted March 15, 2012 by Sports Business Insider

Australian swimmers told they don’t have to wear sponsor’s product in London Olympics


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Events and Hosting

Newcastle to host 2013 inaugural Special Olympic Regional Games

Posted March 15, 2012 by Sports Business Insider

Newcastle has won the bid to host the inaugural 2013 Asia Pacific Regional Games.


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Features

The crucial dos and dont’s of big event sponsorship activation

Posted February 27, 2012 by Sports Business Insider

Former Chelsea FC Marketing chief Ben Wells tackles the under-performance of current Olympic sponsors and looks at the ways they can lift their game.  His blog is Stop Me If You Think You’ve Heard This One Before.


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Olympics Day 3 - Swimming
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Olympic Sports

Swimming Australia announce EnergyAustralia sponsorship

Posted February 23, 2012 by Sports Business Insider

Swimming Australia announce EnergyAustralia as the new principal sponsor of Swimming Australia and the Australian Swim Team for the next five years.


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Olympic Sports

Virgin Blue teams up with Thorpe

Posted February 3, 2011 by Sports Business Insider

Australian swimming champion Ian Thorpe is to spearhead Virgin Blue’s Asian expansion following his decision to return from retirement and swim in the London 2012 Olympics. Thorpe is expected to appear in marketing activity for the airline as it expands its footprint in Asia, where Thorpe has a high profile. Virgin Blue Group of Airline […]


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