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Newcastle has won the bid to host the inaugural 2013 Asia Pacific Regional Games.
Former Chelsea FC Marketing chief Ben Wells tackles the under-performance of current Olympic sponsors and looks at the ways they can lift their game. His blog is Stop Me If You Think You’ve Heard This One Before.
Swimming Australia announce EnergyAustralia as the new principal sponsor of Swimming Australia and the Australian Swim Team for the next five years.
Australian swimming champion Ian Thorpe is to spearhead Virgin Blue’s Asian expansion following his decision to return from retirement and swim in the London 2012 Olympics. Thorpe is expected to appear in marketing activity for the airline as it expands its footprint in Asia, where Thorpe has a high profile. Virgin Blue Group of Airline […]