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Australia’s success against England over the next 12 months is pivotal for Australian cricket. For Cricket Australia, this period is paramount to the success of not only the national side, but its strategic direction in the ever-changing face of commercialism in professional sport.
Cricket Australia Governance has a soft underbelly, which has been controlled by dictators fueled by self interest rather than the good of the sport. Be it at local, semi professional, state, or national level, the sport has seen a decrease in player numbers, sponsorship and public interest; yet the governance of the sport has stayed the same or even reverted to the ‘old guard’. It may have worked previously, but unless it changes, the sport will continue to suffer.
Sydney Year 11 student develops two brands with dreams of joining the big names in the bat making game
Sporting organisations face several challenges when attempting to recruit members and participants. These challenges can be overcome by offering more attractive membership options to a larger demographic.
Fox Sports has today signed a broadcast deal with GlobeCast Australia to use high-definition, wireless miniature camera technology in their coverage, providing viewers with new innovative insights into a wide variety of sports.