Cricket


lehmann
4
Cricket

The Ashes commerical blueprint

Posted July 8, 2013 by Aidan Baker

Australia’s success against England over the next 12 months is pivotal for Australian cricket. For Cricket Australia, this period is paramount to the success of not only the national side, but its strategic direction in the ever-changing face of commercialism in professional sport.


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clarke and arthur
4
Cricket

Cricket Australia, finish your own homework

Posted June 6, 2013 by Aidan Baker

Cricket Australia Governance has a soft underbelly, which has been controlled by dictators fueled by self interest rather than the good of the sport. Be it at local, semi professional, state, or national level, the sport has seen a decrease in player numbers, sponsorship and public interest; yet the governance of the sport has stayed the same or even reverted to the ‘old guard’. It may have worked previously, but unless it changes, the sport will continue to suffer.


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josh
3
Cricket

Bat boy: Schoolkid Josh Gavan and the monster blade he hopes will conquer the cricket world

Posted September 13, 2012 by Daniel Abelsohn

Sydney Year 11 student develops two brands with dreams of joining the big names in the bat making game


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Milo-Cricket-Kids
2
AFL

Filling the ‘gap’ in the Australian sporting market: the increasing importance of participation and membership

Posted March 7, 2013 by Georgina Cahill

Sporting organisations face several challenges when attempting to recruit members and participants. These challenges can be overcome by offering more attractive membership options to a larger demographic.


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Michael Clarke signs Rawlings endorsement deal. Image: we.theabl.com.au
1
Cricket

Michael Clarke strikes endorsement deal with Rawlings

Posted March 24, 2014 by Hamish Dunham

Australian cricket captain Michael Clarke has signed an endorsement deal with St Louis-based sporting goods company Rawlings. Clarke will travel to the United States to collaborate with Rawlings in developing his own signature fielders’ glove line.


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